5 Reasons Small Businesses Should Use Live Video

In the past decade, live video chat has become another part of everyday life. There are multiple video-chat brands enjoying huge success today, and the video communications platform-as-a-service (PaaS) industry’s revenue is expected to reach $1.7bn by 2020,

The concept of speaking with another person face to face using video technology was the stuff of science-fiction for years, appearing in everything from the writings of Philip K. Dick to James Cameron’s classic movie Aliens. Today, though, we can simply hop onto our choice of video-chat platform to enjoy real-time conversations with people from around the world.



While this is a popular way for friends and family to keep in touch over long-distances in a more intimate manner than a simple phone call, video chat is also an incredibly efficient tool for businesses. For smaller companies in particular, embracing video-chat technology can help to put you ahead of your competitors. Why?

Live Video Chat Offers Customers Maximum Convenience

While live chat is a common feature on business websites, this is generally text-based. Without doubt, this is a useful tool, providing customers with fast, personal assistance from an agent. However, there are drawbacks:

• Customers have to articulate their questions or issues in written form, which can be frustrating when trying to describe technical problems
• Customers have to wait for their service agent to type their response
• Spelling and grammar mistakes can cause confusion

Is it Possible to Start a Small Business on a Budget?

Many would be entrepreneurs think that it takes a lot of money and courage to start a small business. They held back by this belief and wait for the right moment to come. Nothing could be further from truth. Starting a small business on a budget is not only possible, but your fellow business owners and entrepreneurs are doing it every single day. Obviously, you are going to need money, but the question you’ll want to know is how much and, unfortunately, I can’t help you with a figure because every industry is completely different and they all come with a range of different costs. But I can provide you with valuable tips that will help you get there. Continue reading to find out what they are.

Establish the Budget

The very first thing you need to do, aside from establishing what business you want to start up, is to work out how much money you have to spend on the new venture. Take a look at your finances and those of anyone who is entering into the business with you and then see about getting a loan. Even people with poor credit can get quotes and loans from certain companies. Just click here for help with that. So now that you’ve established your budget and you’ve got some money in the bank, how do you ensure you stay within it?

Physical or Virtual

If you’re purely virtual then you will save money on having to have a physical premise as you can work from home, however there are still costs surrounding a virtual business, like web hosting, domain registration and design, and your internet connection. If you do need a physical location, then the same rules apply when trying to find a cheap house or flat.